Savoury Energy

OUR STORY: We were sick of all the usual sweet energy snacks that were full of sugar and processed ingredients.

Inspired by the simple diets of our hunter gatherer ancestors, we set about creating PRIME, a unique savoury, low sugar bar using real whole food ingredients including nutrient dense animal protein along with fruits, vegetables, seeds and spices.

PRIME is about fuelling your journey using the best ingredients; ones we have survived and thrived on for 250,000 years of creativity, evolution and innovation!

  • Savoury & Delicious
  • High Protein
  • Natural ingredients
  • Gluten & dairy Free
  • Grass-Fed Beef
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"THERE IS NO PURER, HIGHER QUALITY PROTEIN THAN ANIMAL PROTEIN."

— John Brewer, Professor of Applied Sports Science at St Mary's University, London. Former Director of Sports Science for Lucozade Sport and Head of Performance at the FA.

WHEN TO EAT

On an adventure

When we’re out in the mountains or on a trail, what we really crave is something savoury, not a sweet energy bar or gel.

Post workout recovery

Finally, a protein bar that actually tastes good. Ridiculously good!

On-the-go snack

When we’re travelling it’s often hard to find healthy snacks that aren’t full of sugar or artificial ingredients; PRIME is your healthy alternative.

Afternoon pick-me up

A delicious snack to fill you up until dinner. No compromise on your health goals; natural ingredients and high in protein.

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