Protein Bars without the compromising ingredients

Prime is a range of natural protein bars made with British grass-fed beef. Optimise your recovery naturally without the artificial ingredients and high sugar content of processed alternatives.

  • Savoury & Delicious
  • High Protein
  • Natural ingredients
  • Gluten & dairy Free
  • Grass-Fed Beef
Buy

"THERE IS NO PURER, HIGHER QUALITY PROTEIN THAN ANIMAL PROTEIN."

— John Brewer, Professor of Applied Sports Science at St Mary's University, London. Former Director of Sports Science for Lucozade Sport and Head of Performance at the FA.

WHEN TO EAT

On an adventure

When we’re out in the mountains or on a trail, what we really crave is something savoury, not a sweet energy bar or gel.

Post workout recovery

Finally, a protein bar that actually tastes good. Ridiculously good!

On-the-go snack

When we’re travelling it’s often hard to find healthy snacks that aren’t full of sugar or artificial ingredients; PRIME is your healthy alternative.

Afternoon pick-me up

A delicious snack to fill you up until dinner. No compromise on your health goals; natural ingredients and high in protein.

OUR Accreditation