Prepare. sustain. recover.

Prime is a delicious, savoury protein snack made with grass-fed beef.
The genuinely healthy answer to sugary energy bars
and artificial protein snacks.

  • Savoury & Delicious
  • High Protein
  • Natural ingredients
  • Gluten & Dairy Free
  • Grass-Fed Beef
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"As an athlete, it’s important for me to know exactly what I’m putting in my body so it’s great to have PRIME protein bars as I know all the ingredients are naturally sourced" 

– Ricky Lightfoot, Prime Athlete, Ultra-Marathon Runner

"THERE IS NO PURER, HIGHER QUALITY PROTEIN THAN ANIMAL PROTEIN."

— John Brewer, Professor of Applied Sports Science at St Mary's University, London. Former Director of Sports Science for Lucozade Sport and Head of Performance at the FA.

WHEN TO EAT

On an adventure

When we’re out in the mountains or on a trail, what we really crave is something savoury, not a sweet energy bar or gel.

Post workout recovery

Finally, a protein bar that actually tastes good. Ridiculously good!

On-the-go snack

When we’re travelling it’s often hard to find healthy snacks that aren’t full of sugar or artificial ingredients; PRIME is your healthy alternative.

Afternoon pick-me up

A delicious snack to fill you up until dinner. No compromise on your health goals; natural ingredients and high in protein.

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